About the Founders
SUKETDHIR : The Founder
A designer whose minimal aesthetic deceives, a closer look at his work and you see the intricacies, often known only to the wearer, that each work possesses. Graduating from NIFT, his first retail presence was at Good Earth. In 2015/16 he was selected for the International Woolmark Prize competition which he won in the menswear category. Revolutionising the Indian fashion industry, SUKETDHIR emphasises the importance of playful fabrics and minute details. His design philosophy embodies leisure in all forms. A wanderer by soul, he continues to design poetry and celebrate dreamy wanderings, giving fabrics his very own definition.
Svetlana Dhir : The Co-founder
An analyst in her previous life, the lady behind the brand is the continuing muse of the designer. A woman of immense grace and poise, she inspired a foray into womenswear with the He for She collection.
With an educational background in psychology, an intuitive mind made her managerial flow easy at the design house. Over the years her style has cemented to resonate SUKETDHIR.
Jaali Stitch FinishesAn impromptu fix that turned into a signature SUKETDHIR design detail. This technique of Jaali stitches running across the seams, technically also called fagoted seams strengthen the seam and reduce slippage. More so, it adds on as a beautiful finishing detail.
Buttons sewn with multicolour threadBlue, red, yellow, then orange- a fun play of coloured threads that sew the buttons. Unnoticed in the first glance, these are the details that add to the brand's quirks. Little details that make even our classic shirts so interesting.
Press & Publications
The New York Times
SUKETDHIR, Men’s Wear Designer, From Delhi to the World
SUKETDHIR : Weaving stories in style
Menswear designer SUKETDHIR foray into womenswear is as organic as anything he’s ever done
Border and Fall
The Indian Express
SUKETDHIR on his latest collection for women, his eternal muse and creating clothes that last